Creating Easy-to-Read Documents
Easy-to-read, professionally-designed sales materials can maximize your sales. Apply them to all your promotional materials such as your business cards, flyers, postcards, letterhead, sales letters, and web site.
Follow these tips to make your sales materials user friendly and increase sales.
Design
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Use color and spacing to make your brochures and flyers easy to read.
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Dark text on a light background is easy to read.
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Avoid text on dark and busy backgrounds.
Writing
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Use short paragraphs.
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Break up your sales copy into short, easy-to-read sections and use subheadings to highlight benefits.
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Provide the most important information such as your benefits and USP immediately.
Contact Information
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Make it easy to contact you.
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Provide your phone number, email address, and URL (web address).
If you
want your prospects to read your promotional materials, you
have to make them easy to read.
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