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Sell
More With a User-Friendly Web Site
Copyright ©
2005-2008 Leva Duell
Speed
up your web site, make it easy for prospective buyers to find
what they are looking for, make your web pages easy to read, and
make it easy to contact you.
Follow
these tips to make your web site user friendly and increase sales.
- Speed
up your web site. Your web site's speed has a significant
impact on user loyalty. A slow web site will cost you sales.
Visitors won't wait more than10 seconds for your web pages
to load. Make your home page fast loading to keep visitors
at your site.
- Make
it easy for prospective buyers to find what they are looking
for. Easy navigation is essential to keeping prospective
buyers at your site. Provide plenty of links on your home
page, giving visitors an overview of your web site's content
and choices. Provide links to your home page and main sections
such as order form, contact page, products, and articles on
every page. Visitors may not visit your pages in the sequence
you would like them to. Provide a site map (table of contents)
if your site has more than twenty pages. Make sure all links
are working.
- Make
your web pages easy to read. An easy-to-read, professionally-designed
web site can maximize your sales. Use color and spacing to
make your web pages easy to read. Dark text on a light background
is easy to read. A hint of color softens the screen. Avoid
text on dark and busy backgrounds. Break up your sales copy
into short, easy-to-read sections and use subheadings to highlight
benefits. Split up long pages into several pages.
- Keep
pages sh0ort. Visitors should be able to see the important
information, especially on your home page, without scrolling
down. Studies show that more than half of the web surfers
never scroll down past the first screen of information, so
provide your benefits, site description, and USP at the top
of the page.
- Make
it easy to contact you. Provide your phone number, email
address, and URL (web address) on every page. This will make
it easier for people to go back to your web site.
A
user-friendly site will sell more. Make your web site user friendly
to keep visitors at your site, read your sales materials and buy
from you.
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