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Speed
up Your Web Site and Increase Sales
Copyright ©
2005-2008 Leva Duell
Your
web sites loading speed has a significant impact on your
visitors' loyalty. A slow web site will cost you sales. Most
visitors won't wait more than 10 seconds for your web pages
to load. Not everyone has high speed Internet access. If you're
targeting the general public and a worldwide market, apply these
techniques to speed up your pages, keep potential buyers at
your site, and increase sales.
Six
tips to speed up your web pages.
1. Give
viewers something to read as quickly as possible.
2. Provide
a lot of graphics or images only if you know your audience has
fast Internet connections. (Your load time will vary depending
on your visitors' access speed.)
3. If
you're targeting the general public, avoid large and unnecessary
graphics, animated graphics, sound, movies, Flash animation,
and large banners -- especially on your home page. (Graphics
slow your web pages down considerably.)
4. Use
graphics and images that support your sales message and illustrate
the benefits of your products or services.
5. Keep
your pages short. Split up long pages into several pages. Breaking
up pages into several pages also allows you to track which pages
potential buyers go to.
6. Avoid
links to slow-loading pages.
Visitors
like pictures without sacrificing speed. Apply these tips to optimize
your images.
- Keep
images and graphics as small as possible, both in dimensions
and file size. The larger the file size, the longer the images
take to download.
- Dont
make visitors wait for images theyre not interested
in. If you want to illustrate your products with large images,
provide thumbnails (small graphics), and let visitors decide
if they want to click on them to view larger images that take
time to download. Mention the download time.
- Crop
images (cut off extra areas around the images).
- Keep
the resolution of your images to 72 dpi, the maximum resolution
a computer monitor can read.
- Reduce
your file size by saving images in the proper graphic format
(GIF or JPEG).
- Reduce
the number of colors. Use solid colors rather than gradients.
The more color in an image, the bigger the file size is, and
the more time it takes to download.
Resource:
Paint Shop Pro is a popular, inexpensive graphic program to design
and edit your images. You can download a trial version at http://www.jasc.com.
Studies
indicate that billions of dollars in online sales may be lost
each year in the U.S. due to unacceptable download speeds. Don't
lose sales with a slow web site. Apply these techniques now! If
you need assistance implementing any of these strategies, turn
to your professional web designer and ask for help instead of
wasting your valuable time.
The
Secretarial Business-in-a-Box provides everything you need to start
and run a successful home-based secretarial business and cash in
on the high demand for secretarial services. Visit www.startasecretarialservice.com.
Read
more articles by this author at: http://www.startasecretarialbusiness.com/articles_reprint.html.
Web
Design: http://www.fivestarwebdesign.com
Internet
Marketing: http://www.profitablewebstrategies.com
Header
Templates: http://www.QualityHeaderTemplates.com
Ebook Cover Design: http://www.QualityEbookCovers.com
Copyright
© 2003-2008 Leva Duell - All rights reserved.
http://www.startasecretarialbusiness.com
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