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Keep
Attracting Prospects to Your Web Site
and Turn them Into Buyers
Copyright ©
2005-2008 Leva Duell
Visitors
usually won't buy from you until they visit your site four to
five times. The more times they return, the greater the chances
they will buy your products or services.
Capture
your visitors' email address
Collecting
email addresses is essential to stay in touch with your prospects.
Provide a free report or subscription to your ezine (electronic
newsletter) to capture your visitors' email address. Follow
up with regular ezines, offer more valuable information to establish
your credibility, inform them of what's new on your site, and
invite them to return to your site.
Provide
plenty of valuable information
If
your visitors don't see anything that interests them, they will
go to your competitors and will never come back. If you provide
plenty of valuable information, they may bookmark your site
and come back later.
Update
regularly
It
may take 4 to 7 visits before your Web visitors buy from you.
Regular changes, updates, and new information keep visitors
coming back to your Web site. Studies show that people spend
more time at a site that changes regularly. Follow these tips
to keep visitors coming back and win their trust.
- Make
changes and provide new, original, and useful content often.
- Update
your Web site at least once a month, even if the changes
are minimal. Make small changes, e.g. updates, new articles,
a tip of the week.
- Keep
all information current.
- Indicate
the items you updated.
- Mention
that you are continuously adding new information.
- Ask
visitors to bookmark your site and come back for new information.
Content
that attracts visitors back to your site
- Updated
information (e.g. industry information).
- Timely
information (events schedule, class schedule, articles,
tip of the day/week).
- Updated
product (e.g. latest edition of your book, updated virus
software).
- New
product (e.g. new software demo).
- Quality
freebees (e.g. free reports, tips, and electronic books;
free pictures and graphics; free samples, excerpts of your
book, table of contents; free software, sounds, videos,
and templates.
- Go
to our resource page to see more examples of freebees.
How
to get content for your site
- Recycle
information from newsletters, postcards, free tips, and
reports you already have.
- Spend
time exploring useful Web sites and request permission to
use some of their articles.
- Go
to free content sites.
Provide
valuable content and update your site regularly to give visitors
a reason to return and increase your sales.
The
Secretarial Business-in-a-Box provides everything you need to start
and run a successful home-based secretarial business and cash in
on the high demand for secretarial services. Visit www.startasecretarialservice.com.
Read
more articles by this author at: http://www.startasecretarialbusiness.com/articles_reprint.html.
Web
Design: http://www.fivestarwebdesign.com
Internet
Marketing: http://www.profitablewebstrategies.com
Header
Templates: http://www.QualityHeaderTemplates.com
Ebook Cover Design: http://www.QualityEbookCovers.com
Copyright
© 2003-2008 Leva Duell - All rights reserved.
http://www.startasecretarialbusiness.com
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