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Get
Top Search Engine Ranking Using Keyword Strategies
Copyright ©
2005-2008 Leva Duell
Keywords
and META tags can dramatically improve your search-engine ranking.
Your prospects use keywords and key phrases to find you in the
search engines. They give your web pages a chance to come up
in the search results when your prospects type in words into
a search engine that match the keywords in your META tags and
web content.
META
tags are hidden in your HTML code. The web visitor does not
see them. Many search engines and directories read the information
in the META tags of web pages to index and cannot index your
site without them. Others search engines use the description
and site title you provide when registering a site. The most
important META tags for search-engine indexing are the title
and description tags. Click here to see what META tags look
like: http://www.profitablewebstrategies.com/meta.html
Others
search engines use the text in web pages, especially the first
words, sentences, or paragraphs to list web pages. Thats
why its vital to place your most relevant keywords in
your headline and the first paragraph of each page. Follow these
tips to write effective keywords, page titles, and site descriptions.
Discover
the right keywords, and you'll see your traffic skyrocket! If
you target the wrong keywords, all your efforts will be in vain.
Here
are some tips on writing keywords.
- Make
a list of 5 to 20 keywords and phrases that are relevant
to your web site.
- Use
phrases your prospects may enter into a search engine when
searching for your topic, product, or service. Web surfers
often enter phrases rather than words when searching for
web sites.
- List
the most important keywords and key phrases first.
- Include
your name, business name, product names, and the city and
state you're conducting business in.
- Include
common misspellings.
- Include
the plural form of the word.
- Try
this recommended keyword tool: Wordtracker
The
following are examples of keywords and key phrases related to
web design:
Web
site design san diego, california, web page design, web designer,
webmaster, web site development, graphic design, HTML, five
star web design.
Page
titles are very important for search-engine placement. The
title of a web page appears on top of the page in the title
bar of the browser. Web pages that use your search terms in
the title will rank higher with some search engines than pages
that contain them in the text only. Follows these tips to write
your page titles.
- Write
a powerful headline for the title of your site. The site
title is often used by the search engines to list you in
their directory. Make your title compelling to grab your
potential buyers' attention.
- Keep
the length 20 words or fewer. Longer titles may be cut off
in the search-engine listing.
- Create
a different title for each web page.
- Include
the most important keywords and phrases.
- By
starting your page title with a letter toward the beginning
of the alphabet (A, B, C) you may increase your chances
of appearing near the top of the listing in some search
engines.
Example
of Title
- Five
Star Web Design provides user-friendly web design and free
tips for designing and marketing your web site that will
boost traffic and increase sales
- Five
Star Web Design in San Diego, California, designs easy-to-navigate
web sites to maximize sales.
- Effective
web design for small businesses in San Diego.
The
site description is used by some search engines to list the
description of your web site. When providing your own description
in the META description tag, your listing may be displayed in
the search-engine listing as you provide it. If you don't provide
a META description tag, the search engines will generate their
own description from the content on your page. Follow these
guidelines to write your descriptions.
- Write
descriptions of your web site in various lengths (one to
three sentences). Submit the maximum allowable length to
the search engines to convey a persuasive message.
- Make
your description informative and compelling to attract potential
buyers to your site. Provide a benefit or solve a problem.
- Include
your most important keywords and phrases.
- Get
your web site noticed and increase online sales with an
easy-to-read-and-navigate web site.
- Get
your web site noticed with effective web design.
Discover
the right keywords and see your traffic skyrocket. Click here
to check out Wordtracker, an excellent keyword tool.
Maintain
a high ranking consistently by including keywords in
your headlines, first paragraphs of each web page, page titles,
and site descriptions. Its worth spending time writing
keywords, descriptions, and page titles. It can make a big difference
in your search-engine positioning.
The
Secretarial Business-in-a-Box provides everything you need to start
and run a successful home-based secretarial business and cash in
on the high demand for secretarial services. Visit www.startasecretarialservice.com.
Read
more articles by this author at: http://www.startasecretarialbusiness.com/articles_reprint.html.
Web
Design: http://www.fivestarwebdesign.com
Internet
Marketing: http://www.profitablewebstrategies.com
Header
Templates: http://www.QualityHeaderTemplates.com
Ebook Cover Design: http://www.QualityEbookCovers.com
Copyright
© 2003-2008 Leva Duell - All rights reserved.
http://www.startasecretarialbusiness.com
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