Targeting
your customers is vital to your online success. Increase your
web profits by focusing on prospects who are likely to buy your
products or services. Ask the following questions to find out
who your ideal customers are and what they want:
- Who
wants or needs your products or services?
- What
is the age range, gender, profession, industry,
income level, and education of your ideal
customers?
- What
are your customers needs, wants, and
concerns? What information do they want? Why
do they want or need your products or services?
How do they use your products and services?
- What
problems do they have? What problems can you
solve for them? What problems do your products
or services solve?
- Who
will be visiting your web site? Why will they
come to your site?
- Are most
of your customers computer literate? What computer monitor
do they have? What browsers do they use? What software do
they use? Do they connect to the Internet
After
finding out who your ideal customers are and what they want, target
the content and design of your promotional materials and web site
directly to them.
Attract
your target audience with a benefit-oriented headline. Tell right
away what your web site is about and whats in it for them.
Example:
"Authors
and Web Entrepreneurs - Write a Profitable Ebook in Less Than
30 Days. Book coach tells you how ."
Make
your text large for seniors. Use a conservative design for accountants.
Make your design colorful for children. Avoid movies, sounds,
and animation if your customers have slow computers and Internet
connections.
Are
your sales materials and web site targeted to your ideal customers?
If they're not, revise them. It will dramatically increase your
profits.
The
Secretarial Business-in-a-Box provides everything you need to
start and run a successful home-based secretarial business and
cash in on the high demand for secretarial services. Visit www.startasecretarialservice.com.
Read
more articles by this author at: http://www.startasecretarialbusiness.com/articles_reprint.html.
Web
Design: http://www.fivestarwebdesign.com
Internet
Marketing: http://www.profitablewebstrategies.com
Header
Templates: http://www.QualityHeaderTemplates.com
Ebook Cover Design: http://www.QualityEbookCovers.com
Email: leva @ startasecretarialbusiness.com -
Phone: 760-722-0290
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© 2003-2008 Leva Duell - All rights reserved.
http://www.startasecretarialbusiness.com