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Your
Ideal Customer
Copyright ©
2005-2008 Leva Duell
Targeting
your customers is vital to your online success.
Increase your web profits by focusing on prospects
who are likely to buy your products or services.
Ask the following questions to find out who
your ideal customers are and what they want:
- Who
wants or needs your products or services?
- What
is the age range, gender, profession, industry,
income level, and education of your ideal
customers?
- What
are your customers needs, wants, and
concerns? What information do they want?
Why do they want or need your products or
services? How do they use your products
and services?
- What
problems do they have? What problems can
you solve for them? What problems do your
products or services solve?
- Who
will be visiting your web site? Why will
they come to your site?
- Are
most of your customers computer literate?
What computer monitor and screen resolution
do they have? What browsers do they use?
What software do they use? Do they connect
to the Internet
After
finding out who your ideal customers are and
what they want, target your web sites
content and design directly to them.
Attract
your target audience with a benefit-oriented
headline. Tell right away what your web site
is about and whats in it for them.
Examples:
Authors
and Web Entrepreneurs - Write a Profitable
Ebook in Less Than 30 Days.
Book coach tells you exactly how to write
and sell your own profitable ebook and start
making money within 30 days.
Job
seekers - Get Employers to Read Your Resume
and Get More Job Interviews With Attention-Grabbing
Cover letters. Professional resume writer
tells you how to write personalized, targeted
cover letters that make you stand out from
the other applicants.
Make
your text large for seniors. Use a conservative
design for accountants. Make your design colorful
for children. Avoid movies, sounds, and animations
if your customers have slow computers and Internet
connections.
When
you design or redesign your Web site, focus
on your ideal customers and provide information
they want. This will dramatically increase your
web profits.
The
Secretarial Business-in-a-Box provides everything you need to start
and run a successful home-based secretarial business and cash in
on the high demand for secretarial services. Visit www.startasecretarialservice.com.
Read
more articles by this author at: http://www.startasecretarialbusiness.com/articles_reprint.html.
Web
Design: http://www.fivestarwebdesign.com
Internet
Marketing: http://www.profitablewebstrategies.com
Header
Templates: http://www.QualityHeaderTemplates.com
Ebook Cover Design: http://www.QualityEbookCovers.com
Copyright
© 2003-2008 Leva Duell - All rights reserved.
http://www.startasecretarialbusiness.com
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