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Design
Your Home Page
to Motivate Prospective Buyers to Explore Your Web Site
Copyright ©
2005-2008 Leva Duell
Generally
you get only one chance to grab your visitors' attention. Use
these four easy steps to compel prospective buyers to explore
your web site.
Step
1. Headline
Start
your home page with a compelling, benefit-oriented headline, followed
by a subheadline.
Example:
- Enhance
Your Competitive Edge With a Professionally-Designed Web Site!
Five Star Web Design uses design techniques that persuade
people to click on your links, spend more time on your site,
and order your products and services.
Step
2. Description of your Web site
Describe
your Web site's content in one to three sentences. Target your
audience. Tell what you can do for your visitors, what problem
you can solve for them, what solutions you provide, and what your
qualifications are.
Example:
- Web Design
Built on Proven Marketing Strategies! Five Star Web Design
and Marketing specializes in developing custom web sites for
small-and medium-sized companies at competitive rates.
Step
3. Provide Links
- Provide
links that give visitors an overview of your site's content.
- Turn
your links into headlines. Include action words and benefits
to invite and motivate people to go deeper into your site.
- Write
several headlines with different hot buttons to motivate a
larger number of visitors.
- Link
to a testimonial page. Providing testimonials from customers
or authorities in your field is a powerful way to convey the
benefits you offer.
- Provide
a link to your sales letter, catalog and order form.
Examples:
Step
4. Capture your visitors' email
- Getting
your visitors' email address and building email lists of your
prospects should be one of the main goals of your Web site.
- Few people
will buy from your Web site on first contact. Generate leads
with your Web site, stay in touch by email, and turn your
visitors into customers. Send regular email to establish trust,
provide additional information and value, offer additional
products and services, get visitors to return to your site,
and increase sales.
- Offer
something valuable to get your visitors' email address such
as a free special report, newsletter, evaluation, consultation,
discount, or special offer.
- Keep
the sign-up form brief. Ask for their email address and name.
Ask for their address and telephone number if you're planning
to follow up by mail or phone.
Examples
of valuable information:
-
Yes!
Send me your FREE report "Top Ten Ways to Generate Web Traffic.
-
Enter
your email address here and receive "10 Secrets That Are Guaranteed
to Make Your Internet Profits Explode!"
More
tips to make your home page effective and keep visitors at your
site
- Keep
your home page short. Visitors should be able to see
the important information on your home page without
scrolling down.
- Make
your home page fast loading. If people have to wait
to view your home page, they will leave and go to another
Web site. Avoid large graphics, flashing animation,
audio, and other technical features on that slow your
page down.
- Make
it easy and logical for visitors to get to the information
they want.
- Make
it easy to contact you. Provide your phone number, email
address and Web address.
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