Follow these tips to make your sales materials user friendly and increase sales.

Design
• Use color and spacing to make your brochures and flyers easy to read.
• Dark text on a light background is easy to read.
• Avoid text on dark and busy backgrounds.

Writing

• Use short paragraphs.
• Break up your sales copy into short, easy-to-read sections and use subheadings to highlight benefits.
• Provide the most important information such as your benefits and USP immediately.

Contact Information

• Make it easy to contact you.
• Provide your phone number, email address, and URL (web address).