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Is
it Easy to Buy from Your Web Site?
Copyright ©
2005-2008 Leva Duell
If
it's not easy for prospects to buy, they won't. Use this checklist
to find obstacles in your Web site that cost sales.
Navigation
- Are
you leading prospects to your order form?
- Is
your order form easy to find? Do you have an "Order" button
or link to your order form on most pages?
Contact
Information
- Can
prospects contact you if they have questions?
- Do
you provide a link to your contact information on every
page? Do you provide a phone number, email address, and
mailing address?
Product
Information
- Do
you provide the information your customers need to buy your
products or services? This may include:
- Product
listing and pricelist.
- Testimonials,
case studies, and customer list.
- Money-back
guarantee.
- Answers
to frequently-asked questions.
- Service
information and warranties.
- What
your products or services can do.
- Who
your products or services are useful to.
- How
customers use your products or services.
- Tips
for buying your products or services (to help prospects
make an informed decision).
Payment
and Ordering Methods
- Do
you provide several ordering and payment options?
- Do
you accept MasterCard, Visa, American Express, and Discover?
The majority of Internet users will order online with credit
cards. Few people will mail a check. If you're not accepting
credit cards online via a secure server, you will lose sales.
- Can
your prospects order online through a secure order form
or shopping cart? Is your order form or shopping cart simple
to use? Is every part of your form working?
- Do
you provide alternative options for those who don't feel
comfortable ordering online such as ordering by phone, fax,
and postal mail?
- Can
customers pay by check or money order?
Is
it easy to buy from you? Eliminating obstacles will boost your
sales immediately.
If
you are not experienced with web design, a professional
designer can help you turn your text and graphics into
an easy-to-read, easy-to navigate, professional-looking
web site. Professional designers know which layout and
techniques are most effective. Visit http://www.fivestarwebdesign.com
or call Leva Duell at 760-722-0290.
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