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Attract
Buyers to Your Web Site with Content
Copyright ©
2005-2008 Leva Duell
Content
is the most important component of your Web site. Useful content
gets visitors to your site, engages them, and builds credibility.
Surveys indicate that sixty-five percent of visitors go to Web
sites to get information. Only five percent are interested in
graphics.
What
is content?
Valuable
content can include how-to articles, reports, tips, and even links
to relevant sites providing useful resources. For example, a Web
design company may provide free graphics and diagnostic tools.
A CD Web site may offer free reviews, biographies of musicians,
and an online jukebox that allows visitors to preview their music
selection.
To
make money with your Web site, you also need to include:
- Contact
information. Include your name, business name, email, 800#,
local phone number (international prospects can't call 800
numbers), fax, and mailing address.
- Company
information.
- Information
about your products or services (tips for buying your products
or services).
- A compelling
sales letter.
- Special
offer.
- A call
to action (click here to see examples of action words).
- Order
information (tell prospects how to order).
- An online
order form (include links to your order form and sales letter
on your home page).
Target
your audience
- Provide
information that is valuable, useful, or entertaining to your
target market.
- Feature
content relevant to the topic of your site.
- Use a
feedback form to find out what your visitors want.
How
to get content for your site
- Recycle
information from newsletters, postcards, free tips, and
reports you already have.
- Spend
time exploring useful Web sites and request permission to
use some of their articles.
- Go
to free content sites.
Visitors
typically come to your Web site four to five times before they
buy. Provide
valuable content and update your site regularly to give visitors
a reason to return and increase your sales.
The
Secretarial Business-in-a-Box provides everything you need to start
and run a successful home-based secretarial business and cash in
on the high demand for secretarial services. Visit www.startasecretarialservice.com.
Read
more articles by this author at: http://www.startasecretarialbusiness.com/articles_reprint.html.
Web
Design: http://www.fivestarwebdesign.com
Internet
Marketing: http://www.profitablewebstrategies.com
Header
Templates: http://www.QualityHeaderTemplates.com
Ebook Cover Design: http://www.QualityEbookCovers.com
Copyright
© 2003-2008 Leva Duell - All rights reserved.
http://www.startasecretarialbusiness.com
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