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Stand
Out from Your Competition
Copyright ©
2005-2008 Leva Duell
Attract
your audience with a benefit that is different from everyone
else. What is your distinct advantage? What separates you
from your competition? What is distinctive about your offer?
Visiting
competing web sites will give you ideas about content, design,
and features you may need for your web site. Then, develop
a web site and sales materials that stand out and distinguish
you from them.
Answer
these questions to help you formulate your uniqueness.
-
Why
should prospects buy from you instead of your competitors?
-
What
are the most important benefits or results your customers will
achieve from your products or services?
-
What
do you do better than anyone else? Do you possess hard-to-find
or specialized expertise?
-
Do
you offer a free consultation, initial visit, analysis, or better
advice?
-
What
makes your products or services better, unique, or more desirable
than your competitors?
-
Do
you have the lowest prices or the highest quality products in
your industry?
-
Do
you provide the fastest service, the strongest guarantee, longest
hours, or better follow up?
-
Do
you keep customers informed with newsletters or information
hotlines?
First,
determine what makes your online business unique. Then you
can emphasize your uniqueness to make your web site stand
out and set you apart from your competition
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