5
Tips for HOT Yellow Pages Ads
©
BIG Mike McDaniel - All Rights Reserved
More about
advertising from BIG Mike McDaniel
Yellow Pages advertising is one of the most popular forms of advertising
in the country today. Almost every home in America (96.9%) and
business has at least one copy of "the book".
Almost three out of five (58%) of all adults say they check the
Yellow Pages for a phone number and/or address at least once per
week, with 77% using the book monthly.
While the Yellow Pages are an excellent reference tool, they fare
less well when considered as an advertising medium. People use
the Yellow Pages to look for a familiar name. If your other advertising
works, then fining you in the Yellow
Pages should be a snap.
Remember, once the book is published, you can't change your ad
until the next publish date.
Here BIG Mike's 5 Tips to make your Yellow Pages Ad HOT.
1 - Sell the benefits
Put a headline on your ad pushing benefits. Explain how the benefits
will help your prospect fulfill their needs.
2 - Forget extra cost color
The only thing color has been proven to do in Yellow Pages advertising
is increase the price you pay for the ad.
3 - Ask for the order
Writing "Call us now at xxx xxxx" will get more responses
than if you simply listed you phone number.
4 - Write like you talk
Inject your personality into everything you write. No-one wants
to read boring and stuffy legal-ease. Use short sentences and
words. Use simple language Use the word Oyouč.
5 - Avoid Bragging
Don't boast "biggest and best". It turns people off,
even if it is true. Being number one won't sell any product for
you.
Remember, the Yellow Pages is generally a reference tool. People
look for a name they recognize (or can't remember) or for a name
given by a friend. Your ad should help them remember. The only
other use of the Yellow Pages is to look for an emergency services.
That's why you see lots of tow truck ads and no ads from Sears.
Design your ad accordingly.
BIG Mike McDaniel is a former successful radio station owner and
major market TV News anchor and nationally recognized Speaker,
Author, and Small Business Consultant. Big Mike has authored four books and hundreds of articles and
publishes a sales magazine. He has served as a Director of the
International Idea Bank (a marketing think tank). He is the founder
of the BIG Ideas Group, a marketing and management facilitator
for small business growth through seminars, MasterMind Idea Exchanges,
focus groups, distance learning, sales training and operational
strategies.
The Secretarial
Business-in-a-Box provides everything you need to start and run
a successful home-based secretarial business and cash in on the
high demand for secretarial services. Visit www.startasecretarialbusiness.com.
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