15
Ways to Use the Back of Your Business Card
by
Tom Letourneau
The
back of your business card is valuable space that should
be used. Well over 85% of the cards I've been given have
nothing on the back. What a waste!
Just
think, you can double the effectiveness of your card by
simply printing a valuable tidbit on the back. Here are
some ideas:
1
- your business philosophy
2
- a list (or partial list) of your products
3
- directions to your office or place of business
4
- your guarantee
5
- an affirmation or favorite saying
6
- three benefits of doing business with you
7
- your picture or caricature
8
- trivia about your business or niche industry
9
- a mini-notepad with lines to make notes
10
- a short joke
11
- your recipe for success
12
- a calendar of upcoming events
13
- tips on how your products or services can save money or
make money
14
- your rates
15
- third party testimonials
Thanks
to Tom Letourneau who helps people out-market and out-sell
their competition. (800) 945-7553. TomSpeaks@aol.com
Business
Card Resources
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